Senior Planner – Big Brand Accounts – London Agency – to £65k/JW2805

Senior Planner - Big Brand Accounts - London Agency - to £65k

Leading integrated shop seeks a Senior Planner to work on two leading brands.

As Senior Planner, you will undertake the day-to-day account planning across accounts covering airlines and telecoms.

Your remit will be to bring deep expertise in relationship marketing, integrated campaign development and digital communications.

Key Responsibilities:

At the heart of the role is delivering innovative creative and communications planning solutions.

Responsibilities include:

• Identify and unlock strategic, creative & brand opportunities
• Communication strategy development
• Improve and apply audience understanding
• Designing and managing research projects
• Creative brief and creative development
• Input to channel planning  
• Working alongside other roster agencies
• Owning the measurement and evaluation of campaigns

• Pitch planning - including developing pitch strategy and presenting

Project Knowledge:

The work the agency do for these clients encompasses a range of marketing challenges centering on relationship marketing and data.

You will therefore need to be a big thinker with experience across a number of markets and expertise in relationship marketing, integrated campaign development and digital communications.

Required Skills:

Creative Planning:

• Identifying suitable insights from desk research or commissioned quant and qual research

• Drafting and contributing to inspirational creative briefs

• Working effectively with the creative team

Communications Planning:

• Developing Segmentations and Targeting strategies

• Analysis of campaign and behavioral data

• Ability to get under the skin of consumer data sets (e.g. Nielsen/GfK)

• Driving an approach to measurement and evaluation

Experience Required:

6 years as a planner, ideally from an integrated agency background, with digital experience.

At Fill Recruitment we specialise in all agency positions. We are currently recruiting for account handlers, creative, planning and administration at all levels: If you would like to find out more please visit our website: www.fillrecruitment.com