Senior Planner – Maternity Cover – London Agency – to £65k/JW3313

Senior Planner - Maternity Cover - London Agency - to £65k

Leading integrated shop seeks a Senior Planner to cover a maternity period.

As Senior Planner, you will undertake the day-to-day account planning across three accounts covering airlines and FMCG [x 2].

Your remit will be to bring deep expertise in relationship marketing, integrated campaign development and digital communications.

Key Responsibilities: 

At the heart of the role is delivering innovative creative and communications planning solutions.

Responsibilities include: 

·          Identify and unlock strategic, creative & brand opportunities

·          Communication strategy development

·          Improve and apply audience understanding

·          Designing and managing research projects

·          Creative brief and creative development

·          Input to channel planning

·          Working alongside other roster agencies

·          Owning the measurement and evaluation of campaigns

·          Pitch planning - including developing pitch strategy and presenting

Project Knowledge:   

The work the agency do for these clients encompasses a range of marketing challenges centering on relationship marketing and data.

You will therefore need to be a big thinker with experience across a number of markets and expertise in relationship marketing, integrated campaign development and digital communications.

Required Skills:
                       
Creative Planning:

·          Identifying suitable insights from desk research or commissioned quant and qual research

·          Drafting and contributing to inspirational creative briefs

·          Working effectively with the creative team

Communications Planning:

·          Developing Segmentations and Targeting strategies

·          Analysis of campaign and behavioral data

·          Ability to get under the skin of consumer data sets (e.g. Nielsen/GfK)

·          Driving an approach to measurement and evaluation

Experience Required:

6 years as a planner, ideally from an integrated agency background, with digital experience.