This excellent, award winning below the line agency is looking for an outstanding planner who has a thorough understanding of retail marketing. We want to hear from all planners, whether you are a senior or a middle weight planner, now.
The Role
Working with the Group Account Director on this high profile telecommunications account, the key responsibilities of the Senior Planner, are:
Business Challenge Briefs
- Take responsibility for the strategic input on major business challenge briefs, hold internal think tanks, identify or generate customer/shopper insights, craft relevant strategy, issue the creative brief and then be an objective voice, adding value as creative work develops.
- Be capable of writing and delivering the strategic aspect of presentations.
- Champion all strategic initiatives suggested by the client from Estate Segmentation Strategy to Local Store Marketing, liaising with the team to guide and shape our thinking
• Proactively suggest new marketing initiatives as appropriate
Monthly Retail Briefs
• Add value to monthly retail briefs issued by the client in terms of customer insights and message management, working closely with creative to ensure that simple and effective retail messages are delivered at the relevant points in the customer journey
General
- Stay abreast of all trends in relation to mobile telecommunications and retail including macro economic developments, competitor activity, changing consumer mindsets/behaviour, brand evolution and best-in-class communications: be an expert in field
- Share this knowledge regularly with theclient and creative to ensure the agency works smarter and more strategically
- Oversee all members of theAccount Handlingteam in terms of brief writing, creative briefing sessions and feedback including mentoring where necessary
- Facilitate client and team brainstorms as required using appropriate techniques
- Liaise withthe Client'sResearch Managers to advise and input on current research projects to ensure they meet agency knowledge requirements
- Meet and forge strong working relationships with planners from all otherclient agencies to contribute to and share best practice thinking and represent the retail voice and influence appropriately
- Regularly attend briefings for new products/tariffs/services for both consumer and business customers, disseminate information and circulate to team and identify new business initiatives where appropriate
- Attend weekly all agency integrated status meetings as required
- Forge high-level working relationships withthe clients based on knowledge, respect and in the spirit of "enjoying working together"
• Develop a partnership with creative head to ensure best in class retail communications
Experience and Knowledge:
- At least 5 years solid UK planning experience
- Agency background is ideal, either below the line or integrated
- Experience working on high street/retail clients
- Solid understanding of retail communications and the customer journey
- Exposure to a broad array of the marketing mix including relevant retail mediums
- Experience working at senior client contact level is essential
- Avid follower of industry trends
• Ideally has some telecoms experience
Skills and attributes:
- Natural strategic thinker
- Excellent verbal and written communications skills
- Ability to critique creative work and be able to judge it in line with agreed objectives
- Work well under pressure
- Excellent organisational skills
- Self-starter
- Work proactively and independently as well as being a mature member of the team
- Express ideas with clarity, confidence and logical reasoning
- Enjoy working as part of a close knit team
- Excellent at building strong cross-functional relationships (agency)
- Confident presenting to diverse groups
- Excellent influencing skills
This is a fantastic opportunity for a Planner who wants to really establish themselves within this fast paced, exciting agency. Get in touch with us today for more information. |
